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<img src="https://www.como.gov/CMS/pressreleases/artslogo.png" alt="Office of Cultural Affairs" width="107" height="121" style="float: right; margin-right: 0px; margin-left:20px;">
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<p style="font-weight:bold; display: inline; line-height:150%; font-size: 115%;">P.O. Box 6015
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Columbia, MO 65205</p></div>
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<p style="font-size: 150%; font-weight: bold;">FOR IMMEDIATE RELEASE</p>
<p style="font-size: 120%; margin-top: -5px; font-weight:bold;">November 13, 2023</p>
<p style="float:right; font-weight:bold; margin-bottom: 25px; font-size: 100%; text-align:right;">CONTACT: Sarah Dresser
<br />Manager
<br />Office of Cultural Affairs
<br />573.874.7512
<br />Sarah.Dresser@CoMo.gov</p>
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<div style="font-size: 110%; line-height:150%;"><h1 style="clear:both; margin-top: 75px; margin-bottom: 10px; font-weight: bold; font-size: 130%;">Columbia nonprofit arts and culture organizations generate $18.3 million annually</h1>
<div class="content"><span style="padding-left: 50px;">(COLUMBIA, MO)</span> - The City of Columbia announced that Columbia's nonprofit arts and culture industry generated $18.27 million in economic activity in 2022, according to the newly released <strong>Arts & Economic Prosperity 6 (AEP6)</strong>, an economic and social impact study conducted by Americans for the Arts. That economic activity - $10.23 million in spending by nonprofit arts and culture organizations and $8.04 million in event-related spending by their audiences supported 592 jobs and generated $3.73 million in local, state, and federal government revenue. Spending by arts and culture audiences generates valuable commerce to local merchants, a value-add that few other industries can compete with.<br /><br />Building on its 30-year legacy as the largest and most inclusive study of its kind, AEP6 uses a rigorous methodology to document the economic and social contributions of the nation's nonprofit arts and
culture industry. The study demonstrates locally as well as nationally, arts and culture are a critical economic driver of vibrant communities.<br /><br /><span style="text-decoration: underline;">Top AEP6 Takeaways in the City of Columbia</span><br /><br />1. Nonprofit arts and culture organizations are businesses. They employ people locally, purchase supplies and services from nearby businesses, and engage in the marketing and promotion of their cities and regions. Their very act of doing business-creating, presenting, exhibiting, engaging-has a positive economic impact and improves community well-being. In the City of Columbia, nonprofit arts and culture organizations spent an estimated $10.2 million which supported 477 local jobs and generated $2.66 million in local, state, and federal government revenue.<br /><br />2. Arts and culture drives commerce to local businesses. When people attend a cultural event, they often make an outing of it - din
ing at a restaurant, paying for parking or public transportation, enjoying dessert after the show, and returning home to pay for child or pet care. Overall, in the City of Columbia, attendees spend $36.39 per person per event, beyond the cost of admission. These dollars represent vital income for local merchants and a value-add with which few industries can compete.<br /><br />3. Arts and culture strengthens the visitor economy. In the City of Columbia, 17.3% of attendees are nonlocal visitors who traveled from outside Boone County; they spend an average of $95.94. Additionally, 87.2% of nonlocal attendees reported that the primary purpose of their visit was specifically to attend the performance, event, exhibit, venue, or facility where they were surveyed.<br /><br />4. A vibrant arts and culture community keeps local residents and their discretionary dollars in the community. When attendees were asked what they would have done if the event where th
ey were surveyed had not been available, 34.8% of attendees who live in Boone County said they would have "traveled to a different community to attend a similar arts or cultural activity."<br /><br />5. Arts and culture organizations contribute to community pride in the City of Columbia.<br /><br />
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<li>90.2% of arts and culture attendees agree that the activity or venue where they were surveyed "is inspiring a sense of pride in this neighborhood or community."</li>
<li>88.4% agree that "I would feel a great sense of loss if this activity or venue were no longer available."</li>
<li>80.5% agree that the venue or facility where they were surveyed is "an important pillar for me within my community."</li>
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<br />"Columbia's nonprofit arts and culture organizations have demonstrated their resilience coming out of the pandemic, and the data shows that both arts organizations and audiences are helping to drive our economy. It reaffirms that the arts, now more than ever, require our unwavering support," said Sarah Dresser, manager of the City's Office of Cultural Affairs. "The study also highlights the social impact of a thriving arts community."<br /><br />Data from 33 participating local organizations and their audiences was collected throughout 2022. The full study for the City of Columbia is available on the City's Office of Cultural Affairs webpage at <a style="white-space:nowrap" href="https://www.como.gov/cultural-affairs/">CoMo.gov/arts</a>. A two-page summary of the findings is also available. <br /><br />The Arts & Economic Prosperity 6 study was conducted by Americans for the Arts, the nation's leading nonprofit organization for advancing the arts and arts educa
tion. For a full list of the communities who participated in the Arts & Economic Prosperity 6 study, visit <a style="white-space:nowrap" href="https://aep6.americansforthearts.org/">AEP6.AmericansForTheArts.org</a>.</div>
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<div style="margin-top: 15px; margin-bottom: 20px; text-align:center;"><p>City of Columbia Vision<br>
<em>Columbia is the best place for everyone to live, work, learn and play.</em></p>
<p>City of Columbia Mission<br>
<em>To serve the public equitably through democratic, transparent and efficient government.</em></p>
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<p style="text-align:center;">-30-</p>
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